Last updated: September 8, 2025

Smile Maker PA (“Smile Maker PA”, “we”, “us”, or “our”) operates https://smilemakerpa.com/ (the “Site”). We respect your privacy and are committed to safeguarding your personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you visit or use our Site.

1. Information We Collect

A. Information You Provide Directly

  • Contact information: name, email, phone number submitted via appointment request forms or lead forms.

  • Form details: your preferred appointment date/time, dental needs (e.g., cleaning, emergency visit, implants), insurance provider (optional).

  • Lead form fields: your answers to new patient, emergency, or cosmetic treatment intent.

B. Automatically Collected Information

  • Technical data: IP address, browser type, operating system, device identifiers, page views, clickstreams, referral URLs.

  • Usage data: pages visited, duration, forms initiated, Site navigation.

C. Cookies and Similar Technologies

  • We use cookies, web beacons, pixel tags, and Local Storage (“cookies”) to:

    • Track session activity and preferences.

    • Enable website functionality and help with analytics (e.g., Google Analytics).

    • Assist ad platforms in measuring performance (e.g., Google Ads Conversion Tracking, Google Ads Lead Form).

You may manage or disable cookies through your browser settings, but doing so may affect full functionality of the Site.

2. How We Use Your Information

We may use your information for:

  • Providing services: responding to appointment requests or inquiries.

  • Improving our Site: understanding usage, detecting errors, and optimizing user experience.

  • Marketing and communications: sending emails or text messages (with your consent) about promotions, reminders, or dental health tips.

  • Legal obligations: complying with laws, regulations, or valid legal requests.

  • Ad targeting and measurement: using third-party tools (like Google Ads or Analytics) to monitor campaign performance and improve advertising relevance.

3. How We Share Your Information

We may share your data with:

  • Service providers: third-party vendors who help us operate the Site (e.g., hosting providers, IT services, marketing platforms). They are contractually bound to handle data securely.

  • Advertising and analytics partners: such as Google Ads or Google Analytics, for performance monitoring and campaign optimization.

  • Legal and governmental authorities: when required by law or to protect rights, safety, or property.

  • In case of business transfers: as part of a merger, sale, or reorganization. We will notify you if your personal data is transferred and subject to a different privacy policy.

4. Your Choices & Rights

  • Access, correct, or delete: You may contact us to request access, rectification, or erasure of your personal information.

  • Opt-out of marketing: You may unsubscribe from promotional emails or messages by following the “unsubscribe” instructions in each message or contacting us directly.

  • Cookies and tracking: Control cookies via your browser; you may also opt out of Google Analytics tracking using the [Google Analytics Opt-Out Browser Add-on].

5. Data Retention

  • We retain inquiry data (e.g., form submissions, lead information) for up to 24 months, unless a longer retention period is required by law or for legitimate business purposes.

  • Anonymous or aggregated data (e.g., analytics logs) may be retained indefinitely for trend analysis.

6. Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, alteration, or disclosure. However, no internet-based system is entirely secure—if a data breach occurs, we will notify affected users promptly and comply with applicable laws.

7. Children’s Privacy

Our Site is not intended for children under 13 and we do not knowingly collect personal information from minors. If we learn that we inadvertently collected data from a child under 13, we will promptly delete it.

8. International Transfers

Personal data may be processed and stored in the United States. By using our Site, you consent to such transfer and storage. We will handle your personal information in accordance with this Privacy Policy and applicable data protection laws.

9. Changes to This Policy

We may update this Privacy Policy occasionally—especially when new features (like lead forms or marketing tools) are added. Any material changes will be posted on this page with an updated “Last updated” date. Continued use of the Site after modifications constitutes your acceptance.

10. Contact Us

For questions about this Privacy Policy or our data practices, contact:

Smile Maker PA

Address: 1775 Street Road, Southampton, PA 18966

Email: pasmilemaker@gmail.com

Phone: (215) 969-2015